2021 Defines A New Role for Small Business - by Kelly Davison The scares and scarcities of 2020 ignited a renaissance of self-determination and self-realization

Empathy as a Survival Tool in 2020 - by Kelly Davison Business owners have faced a myriad of challenges this year from closures, criticism, insecurity,

Misconceptions About the Role of Empathy in Business - by Kelly Davison Often when I bring up the conversation of empathy and why it matters

How do you know when to refresh your business? - by Kelly Davison These three tell-tale areas may provide some answers. Consider how the behaviors

A Matter of Social Integrity - by Kelly Davison Today’s consumers are increasingly tech savvy, socially and environmentally conscious, and willing to make buying decisions

Capturing the Voice of the Customer - by Kelly Davison Getting to know your customers can be a game changer. Capturing the Voice of the

What Does It Mean to be Authentic in Business? - by Kelly Davison OK – we hear this word a lot – authenticity - but

Touting the Takeout Experience Hairdresser on Fire or Fired? A Perspective on Experience - by Kelly Davison Stylist, hairdresser, beautician….whatever title we

Touting the Takeout Experience Touting the Takeout Experience - by Kelly Davison Being an “Experience” connoisseur, I was pleasantly surprised by a